The Service
What exactly does Calla Digital do?
Calla Digital handles the digital marketing work that most small business owners know they should be doing but never have time for — SEO content, social media, email sequences, and website performance. We use AI tools to produce at the volume and consistency a traditional agency would charge $3,000+/month for, and pass most of that savings on to you.
Is this actually done by a person, or is it all AI?
Both, and that's intentional. AI handles the volume — drafting posts, generating SEO copy, building email sequences. A real person (Lovella) handles strategy, editing, client communication, and quality control. Everything that goes live for your business has been reviewed by a human who understands your goals.
What kinds of businesses do you work with?
Primarily Canadian small businesses where customers need to find you before they can visit you — seasonal farms, restaurants and cafés, boutique shops and studios, and experience-based businesses like escape rooms or event venues. We focus on BC and Alberta but work with clients across Canada.
How is this different from hiring a marketing agency?
Traditional agencies charge $1,500–$3,000/month for social media management alone, often require 12-month contracts, and assign your account to a junior employee who handles dozens of other clients. With Calla Digital, you get one accountable person, month-to-month pricing, and AI-powered output at a fraction of the cost. The trade-off: we work with a small number of clients at a time to keep quality high.
Getting Started
What happens in the free discovery call?
It's a 30-minute conversation — no scripts, no pitch deck. We'll talk through your business, your busiest season, what's not working online right now, and what "success" actually means for you. At the end, you'll know exactly what we'd do, what it would cost, and whether it's the right fit. You're under no obligation to proceed.
What is the free Website Performance Snapshot?
Enter your website URL and email address, and within minutes you'll receive an automated report scoring your site across six areas: SSL security, page speed, mobile optimization, SEO basics, conversion elements, and search indexing. It's a quick read with real findings — not a generic checklist. No cost, no obligation.
How long does onboarding take?
Once you're on board, your first content calendar and brand kit are typically ready within two weeks. Social posting starts in week two. If a website redesign is included, the new site goes live within four to six weeks. We move at a pace that works for your business and won't require much of your time to manage.
Pricing & Contracts
Are there any long-term contracts?
No. All plans are month-to-month. You can pause or cancel at any time — no cancellation fees, no lock-in periods. We believe the work should speak for itself month over month.
What's included in the launch offer?
The first three clients to sign on receive a free website redesign (valued at $3,000–$5,000) plus 50% off monthly retainer pricing for six months. In exchange, we ask for portfolio rights and a written testimonial at the 60-day mark. This offer expires September 1, 2026.
Can I start with just one service?
Yes. You don't have to take the full package. We can start with social media management, or SEO content, or email setup — and build from there as you see results. Book a discovery call to talk through what makes the most sense for where your business is right now.
Do you work with businesses outside BC and Alberta?
Occasionally, yes. Our primary focus is BC and Alberta — we know the seasonal patterns, local markets, and regional search intent well. That said, if your business is a good fit, geography isn't a hard barrier. Reach out and we'll let you know honestly.
Content & Approval
Do I have to approve content before it goes live?
Yes, always. Before the first post goes out, you'll approve the full monthly content calendar — topics, captions, posting schedule. Nothing is published without your sign-off. Once you're comfortable with the voice and direction, many clients reduce the review cycle, but the choice is always yours.
Who owns the content created for my business?
You do. All content created for your business — posts, copy, emails, blog articles — belongs to you. If you ever leave, you keep everything. We don't retain any license to use your content after the relationship ends (except in the case of launch clients who've agreed to portfolio rights as part of the launch offer).
What platforms do you post on?
Facebook and Instagram on all plans. The Professional plan adds X (Twitter). The Premium plan adds TikTok. We set up and manage the accounts from one dashboard — you don't need to log in or manage anything yourself unless you want to.